Introduction to the School PR website

The aim of PR and marketing is simple to define – to ensure that everyone who has any interest in your school receives a regular flow of the type of positive information you wish them to receive. 

The reason that PR and marketing is so important for schools is simple: many schools suffer from parental rumour.  Many of the “school gate stories” that circulate have no basis in reality – but they are circulated by parents talking to each other as they drop off and pick up the children, by pupils and students who bring stories home, and by parents who meet in social settings through the week.

Schools that choose not to be active in the world of marketing and PR give these stories free reign.   It is not that they should be contradicting the gossip, but rather that the schools that do use marketing and PR ensure that they control most of the agenda.

Of course if your school is massively oversubscribed with parents wanting to send their children to be educated by you, you could well feel that PR and marketing is not needed.

And up to a point that might be true – but it is important to note how quickly the world can change.   One bad piece of publicity can change the way parents see the school very quickly – and if the PR/marketing department is not already set up and regularly feeding new stories to the media.

This site makes the assumption that you accept the need to feed positive stories about your school to the media.  Its aim is to explore the way in which the school can handle the media to its own benefit.

Contact Information

Schools PR and Marketing Services

Telephone: 01536 399 000

FAX: 01536 399 012

Postal address: Hamilton House Mailings plc, Earlstrees Ct, Earlstrees Rd , Northants NN17 4HH

Hamilton House Mailings plc is a company registered in England and Wales with company number 2444392.