PEOPLE

Managers

Everyone will want to know who the managers in the school are, so you should have an up-to-date list on the school’s website and a list in the prospectus. 

Ideally you should also have a set of photographs – and if the school teaches photography or has a photography club then it is a project that might be taken on there.

On the website (even if not in the prospectus) you need to have some detail about each manager.  These are (quite obviously) the people taking charge of the pupils’ and students’ education, and it is quite reasonable for parents to want to know something about them.  A brief CV (studied history at the University of Sussex before joining St Andrew’s School in Reading.   Joined Penzance High School in 2004 as head of history, before taking on the role of Head of Sixth Form in 2007) is always helpful.

Pictures of the senior school staff can also be displayed on the noticeboard near the entrance of the school, where visitors will get their first impressions of the school.

Administrators

The school administrators are generally the first people that the visitor will see – which is why it is helpful to have them identified with pictures not just on the internet, but also (if there is space) on a wall close to the administrators’ office.  If nothing else it gives the visitor something to look at.

You might also want to put up details of what each administrator does, so that when the parent receives a phone call from the school requesting information on an unauthorised absence, there is a chance that the parent might recognise that the person on the phone is indeed the person in the photo who is designated as being in charge of this task.

Ex-pupils

It is interesting that many schools make only casual attempts to stay in touch with ex-pupils – and yet their achievements and experiences can be of great value to the school.  Some schools claim to have an active old-pupils society, and yet this may be restricted to the publication of a magazine and the holding of a dinner once a year.

Ex-pupils do things – such as publish books, become Chief Inspector in the police, play football professionally, work on designing a new aircraft.   Others who never reach such dizzy heights still have their memories of the school in the past – memories which are worth recording, and worth repeating when the school puts up a new buildings, pulls down an old one, or makes some other change.

Ex-pupils are perhaps the most under-utilised resource any school has.

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